1. Don’t Oversell. “It’s the next big thing,” “It’s a game-changer,” and “it’s a million-dollar idea” are all phrases investors constantly get slammed with. Don’t oversell your idea. Keep it simple and to the point. Investors will know if you are blowing smoke, so don’t do it.
2. Put energy into your pitch, investors like that. Find a fun way to pitch your idea, and make your pitch just like you would to a customer. Remember, your investor is also your customer. They may want to know the numbers and finances, but they also want to know that you can sell.