Welcome to another “Easy SEO and More Podcast.” I’m Dr. Ty with Port Bell SEO. Last time I talked about how you can best use SEO on your web site for search engines. Listen to episode 21 here.
Rubber bands usually show up when we get the “have to have it now” thoughts; the “I deserve this” thought. But rubber bands have a habit of snapping at you when you least expect it, so don’t leave them laying around.
Instead, practice delayed gratification. Want a new car? Save up for it and pay cash or find another way to get it. A good friend of mine wanted a two-year-old BMW sports car. He loved the body style and handling of that particular car. But, even at two years old, it was more money than he had. He could have gone to a dealership and bought it on credit that day, his credit was that good.
But he chose to wait instead. He started saving money to buy it, choosing to not get coffee every day. He went out to eat less and less and started saving a decent amount of money each week.
Then, one day, he saw his car. It was the right year, model, even the right color. But it had been wrecked and was up for auction. Guess how much it was being sold for? Not one tenth the normal price. He quickly grabbed a mechanic, and they looked the car over. They figured out how much it would take to fix it, which would still make the car half the normal price.
He bought it at auction and today it looks brand new. He owns it free and clear (when is the last time you owned a car free and clear?) and is proud of what he did.
That story hit me so hard that I did the exact same thing, with the same results. Now, I don’t own a BMW, I didn’t want one. The car I chose works well for my situation.
One more example. I used to work at Microsoft and, yes, I got paid well. I honestly was surprised (at that time) how much money I was making. So, I purchased a brand new, loaded, Jeep Wrangler. On credit. Four months later, Microsoft announced the first set of layoffs they ever had, and they began with the newest people.
I knew, in the back of my head, that purchasing that Jeep the way I did wasn’t the wisest decision. But I did it anyway. I laid down a rubber band and it snapped back at me.
Now, I do nothing on credit unless I can justify the ROI, the return on investment.
One way to safely pick-up rubber bands is to make a plan. Plan on how you will pay back what you owe. Whatever the monthly payment is, try to pay back at least 20% more each month. It will lower your repayment time and the interest you’re paying.
Don’t have the money? You’re an entrepreneur; maybe it’s time to hustle more. We have the greatest job in the world. If we want more money, we just need to make more sales. And I know you can do it!
You may already have a bunch of rubber bands in your life. What is one that you can take care of now? Don’t get overwhelmed. Pick just one, and work at it until it’s gone. Then pick the next.
Have a fantastic day!
– Dr. Ty Belknap, CEO, Port Bell SEO
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