When it comes to doing SEO on a website, content always has been and always will be king. There’s nothing like it.

00:09

Google may look at over 200 different things when ranking a website, but content is and always has been number one. Even before Google, Yahoo rated content as the number one thing that they looked at. It’s been this way since 1995.

00:27

And one of the things that I learned very quickly was how to do content. Right now, I’ve got a brand-new free training that you might be interested in. I have a free master class that you can go to at portbell77.com and learn three things you can do yourself to get higher in the search engines.

00:48

Of course, one of those is content. And today I’m going to share with you just one of the little gems that I’ve learned about content. One of our clients is an architectural firm, and they have a decent sized website, it must be close to 20 pages. For a small firm, that’s a good-sized website. And they have great content on their website, many of their pages have over two 3000 words on them. And it’s quality content.

01:15

But they were missing something that they didn’t realize: They had no headings. And when you go into Microsoft Word, or Google Docs, or whatever you might use on a Mac (sorry, I don’t have a Mac), or whatever word processor that you might use, when you start typing, the text that you type is what’s called normal text.

01:33

And of course, you can do bold, and you can do italics, but you can also do headings, and there’s H1 through I think H7 or H8 that you can do if you want to.

01:44

 I wouldn’t personally go beyond H4. Heading four should pretty much be almost like bold of normal text. But when you use headings, it tells Google and the other search engines what’s in really important on that page.

01:59

The Heading One is the most important thing. So, when you’re typing and when you’re creating content, think about those headings.

02:07

In fact, I would spend as much time on the headings as I would on the rest of the content combined. If it takes you an hour to write all the content, I would spend an hour on your H1.

02:21

 And hey, go to the free master class, I’m going to give you a trick on how you can judge your headings as well. There are some websites that you can go to that are free headline analyzers.

02:31

But your Heading One needs to be your main subject for that page. And if you have several different subjects, I would highly recommend separating them out to different pages. Because the best thing that you can do for the search engines is to have each page about one particular subject.

02:48

Now you may have a page with many of your smaller services. So, the main heading will be your services. And then you’re heading 2 (H2), and you can have multiple heading 2s, would cover each of your different services.

03:01

Here’s one thing that’s happening that I see a lot today that you don’t want to do: Having multiple Heading 1s on a page. Only have one Heading One on each page. Make it as simple as you can for the search engines to be able to see exactly what your subject is about.

03:21

In my training, we talk about LED lights. So think of it this way:

• H1: LED lights.
  • H2: The advantage of LED shop lights
  • H2: The advantage of pot lights
  • H2: Lumens
    • H3: Colored lights vs. white.

03:38

I’m making this up as I go along, so forgive me if I’m getting this wrong, but you get the idea. Your H1 is the most important thing that you want people to know about. It’s the number one problem that you’re going to solve on that page.

03:54

And think of everything as solving a problem. Because think about it. What do you do when you go on a website? You want your problem solved. And what do you do when you do a search? You want your problem solved.

04:04

Even if your problem is that you’re bored and you want to watch funny cat videos, or you want to fix your motorcycle. Whatever it might be, you’re trying to solve a problem.

04:04

That’s what other people are doing, help them solve that problem.

04:09

Great words in your H1 could be like:

• How two…
• Five steps to…
• Five ways or seven ways to…

04:24

Headings with numbers in them that seem to get clicked on more than headings without numbers. Headings with “how to,” especially if you’re going to create a video or an audio about it as well, get clicked on quite a lot.

04:36

So think about headings that you can use that have “how to” or “five steps to” or “five secrets.”

04:42

Secrets is another good word that you can use in headings. And like I said, Go to portbell77.com. This free master class is out now. And you can go there and you can learn three things, not just about headings; but about content, about keywords and about working in search engines for local results.

05:04

Go there now portbell77.com. You won’t want to miss this master class.