There are some things that you can do to make sure that your website lets Google know when changes are made and one of the biggest things is a sitemap. Every website needs a sitemap, but a sitemap isn’t installed by default.
Back in the old days, maybe five or six years ago (you know, back in the Stone Age time), you had to actually manually create a sitemap for Google, Bing and all the other search engines to find so that they would know what pages were on your website, when they were updated, and a lot of other information.
Having a sitemap now is a bit easier, especially if you have a WordPress website. You can install a program like Yoast SEO, and inside their program you can have it set up a sitemap for you.
Having a sitemap is just one of the things that makes your website Google friendly, though. Another one is: How mobile friendly is it? Your website may have been designed several years ago, and it may have been designed as a mobile friendly website.
Well, Google Now ranks mobile-first websites. And sometimes they rank mobile-first higher than they do mobile friendly. And yes, it’s getting that picky. And your website might be partially mobile friendly, and partially not.
That will let you know if it works for Google, Bing, any of the search engines.
Is your website crawlable? Crawlable means that the search engines can find every page on your web site that you want them to find (and check to make sure that any pages you may not want found are not there).
You can also find out how profitable your website is when you download my workbook. I’ve got links to everything so that you can go to different websites to find out just exactly how friendly your website is. And you can even score it to find out whether or not it’s doing what it should be doing.
Do you have a blog? I talk about blogs all the time, and blogs are really important because, number one: Blogs are very crawlable. And search engines love them, they eat them up because blogs are full of all that boring text. And like I said, search engines love text, even this podcast gets transcribed into text so that the search engines can index it better.
And hey, I’ve got a cheat for you. I’ve got a free master class. Go to portbell77.com, I’ve got a free master class that I’m giving out. And just by going to the master class, you’re going to get a PDF: How to Create the Perfect Blog Post.
It’s going to go step by step, everything that you need to know on how to create the perfect blog post that the search engines are going to love.
It’s going to give you a whole bunch of information, not just about blogs. I’m going to have information on how to do keywords and how to do content creation. I also talk about local search engine optimization. But just by doing the master class, you’re going to get a copy of How to Create the Perfect Blog Post workbook.
How many errors does your website have? Do you know that almost every website has errors? Well, not every website, but a lot of websites do. And it’s not about the errors that are there, and it’s not necessarily even about how many errors that are there. Although the more errors, the more likely it is that the search engines will not rank your website as high.
But it’s the type of errors. Or specifically one type of error that is so terrible for a website that search engines will actually stop indexing your site if that error is there.
You’ll find that out at Tysfreebook.com as well. How fast is your website? You know, the faster your website loads, the higher you’re going to get into the search engines. These are all things that you can look up yourself.
Now it might be difficult to make the changes yourself but at least you can find out whether or not your website is going to need this. So, the next time a supposed SEO expert contacts you and says, “Hey, your website’s super slow, you need to hire me.” You can find out for yourself whether or not what they’re saying is true.
Have a great day and I’ll talk to you soon.
-Dr. Ty Belknap, Port Bell SEO