Welcome back to Easy SEO and More.

I’m going over the top 10 questions that I’ve gotten about search engine optimization. I started last week with questions one and two. And this week, I’m going to get right into question

#3. How do I find a good SEO person or good SEO company?

I’m not going to answer that. I’d like you to go to click here. I have links to two different companies. Actually, one link is straight to Google. And another link is to another independent company that gives you tips, tricks and ideas on how to pick an SEO company that you can trust to work with.

The reason why I’m not going to answer it myself is because I can tell you anything, but how do you know to trust me?

I want you to go to independent companies so that you can be sure that whoever it is you hire, and it doesn’t have to be us, whoever it is you hire, just make sure that they’re a quality company that you know you’re going to get your money’s worth.

 #4. Do I need to understand SEO analytics? The numbers make my eyes cross!

Well, I’m here to tell you those numbers make my eyes cross too sometimes, especially when I’ve been going over them for a couple hours. And sorry to say this, but the answer to that is, even if you’ve hired an SEO company (or maybe especially if you’ve hired an SEO company), you should know a little bit; at least enough to know that the work that they’re doing is helping your website so you’re getting your money’s worth.

You want to know that your website is getting higher in the search engines for keywords that make a difference. That’s the big thing.

It doesn’t matter if you are at the top of the search engines for photography if you do plumbing. And it doesn’t matter if you’re at the top of the search engines for plumbing if you do photography.

You want to make sure you’re getting higher in the search engines (Google, Bing, Yahoo) for the right keywords.

Knowing those analytic numbers will help you to make sure that the company that you’ve hired is doing what they’re supposed to be doing.

#5. Are keywords that important? I keep getting told that those are not being used anymore.

Whoever’s telling you that doesn’t really understand how search engines work, because search engines work on keywords.

I’ve also done a couple of episodes on keywords.

#44 – Using Low Volume Keywords

#19 The Stingray and Other Long-Tail Keywords

Keywords are more important now than they’ve ever been; the difference is how we use keywords. It used to be that we could put keywords in the back end of a web site where people didn’t see them, but  the search engines would catch them. That is going away.

It’s more important now to get the keywords right into your regular text and regular content.

But I talk about that more in those episodes above.

Next week. I’ll be going over a couple of more of the top 10 questions that I’ve gotten about search engine optimization. Y’all take care.

Dr. Ty Belknap, CEO, Port Bell Seo