Five ways to do content marketing in 2022. Number four

I realized that I didn’t give you the entire list of content marketing strategies during my last podcast, my apologies for that.

I want to do that because there’s actually nine different ways to do content marketing, the top nine ways for 2022. I grouped them into similar subjects for the podcast:

• Webinars.
• Videos.
• Ebooks.
• Blogs.
• Emails.
• Infographics.
• Podcasts.
• Interviews.
• Writing for your web site.

Here’s my challenge: Go through the list and think about what is it that you’re not doing now? For 2022, I want you to look at this list (and I’m doing the same thing). Look at what you’re not doing and start doing it. Are you not doing webinars and videos? Are you not doing ebooks, blogs and emails? Are you not doing infographics? Or you’re not doing podcasts and interviews? Or are you not doing writing for your own website?

What is it that you’re not doing? Pick the top three things that you’re not doing, the three that you like the most. And don’t go saying “I don’t like any of them,” you have to pick three. Come on, we’re in business, we need to get in front of our customers.

I know my favorite way of content marketing is sitting on my couch and binge watching Marvel TV shows, but that doesn’t get me any money; I am not going to grow my business by doing that. As a matter of fact, I’ll probably be losing business if I do that. And so will you.

So pick the top three that you like, and of the top three, pick the number one and do it! Do it now, do it today! Don’t wait. If you’re driving in your car, pull over to the side of the road for a minute, leave yourself a note or a voice message or something saying this is what I’m going to do. This is what I’m going to start doing today.

Don’t wait till tomorrow. Don’t wait too long, Because you know what’s going to happen! You’re going to listen to this podcast just like you listen to all the other podcasts. And you’re going to think about it then the next podcast is going to hit and you’re going to forget.

I say that because that’s what happens to me all the time. Content marketing is the number one way to get your website naturally to the top of the search engines. If you want to pay to get your website at the top of the search engines, then you can do that.

But the number one natural way to get your web site to the top of the search engines for keywords that will attract your clients is content marketing.

Today, I’m going to talk about number four: Ebooks, blogs, and emails. Now, it makes sense to take an ebook and to take a piece of it out, create a marketing email about the e book to market your ebook, whether it’s free, or a paid ebook.

For instance, I have several free ebooks on my website But let’s say you do marketing emails, when’s the last time you thought about taking a look at your marketing emails and making an e book out of that? Turn it around. I give little tips and tricks with every marketing email that I do. So I could actually take that information and create an ebook or maybe a blog post out of it.

Doing blog posts and ebooks are fantastic for search engine optimization for your website.

Make sure that the ebook is on your website. And of course, your blog must be on your website. Check out episode #45, Blogging for Profit. I also have an ebook on how to create the perfect blog post. So if you can’t find that contact me I will be sure to get that to you as well.

Like I said, turn it around. What emails can you use to create a blog post out of or expand on maybe even create an ebook for those?