portbell-logoportbell-logoportbell-logoportbell-logo
  • HOME
    • FAQ
  • SERVICES
    • SEO Made Easy
    • SEO Tools – How does your web site rank?
    • SEO and Digital Marketing
    • Internet Marketing and SEO Help
    • Business Coaching
    • Web Design
    • Web Options
      • Custom Domain Names
      • Web Hosting
      • WordPress Web Sites
      • Secure Your Web Site
      • eCommerce Shopping Carts
    • How to Hire Remote Workers
  • ABOUT US
    • About Port Bell
    • About Dr. Ty
    • Publishing
    • Past Clients
    • Tacoma SEO Company
  • CONTACT
    • Contact Us
    • Speaking Request
  • SUCCESS TIPS
    • Join the Club
    • Success Tips Blog
    • Videos
  • EASY SEO PODCAST
    • Podcast
    • Listen to Easy SEO and More On…
      • Amazon Music
      • Apple / itunes
      • Google Podcasts
      • Podcast Addict
      • Spotify
      • Spreaker
  • GET STARTED
✕
Easy SEO and more Podcast
#61 Toby Younis on The Way Business Should Be Done in 2022
March 8, 2022
Celebrating 20 years of SEO
Win One of Over 60 Prizes!
March 15, 2022

#62 Content Marketing for 2022 #2: Podcasts

Published by Dr. Ty
Categories
  • Easy SEO and More Podcast
  • Entrepreneur
  • Marketing
  • SEO
  • Videos
Tags
  • content marketing
  • interview
  • keywords
  • mobile phone
  • other people's podcasts
  • podcast
  • search engines
  • seo
  • talk
  • text
  • toby younis
  • transcribed
  • transcript
Easy SEO and more Podcast
https://youtu.be/gFgLQNQdNlU
Listen to the Podcast

Podcasts.

That’s right, today on the Easy SEO and More podcast, I’m to talk to you about podcasts.

I’ve been going over the five ways to do content marketing in 2022.

We took a break last week and had an interview with Toby Younis of the Messages and Methods podcast (another podcast!). And I’m glad that I did that, because in the talk that we had, he talked a lot about what businesses need to do to grow in 2022.

Click here to listen to, watch or read that podcast, or listen to it on your favorite podcast player, or even click here to to to YouTube and watch it.

#2 in my five ways of doing content marketing in 2022 is all about podcasts.

Remember, these aren’t in order of importance, although number one next week is the most important, this isn’t the second most important; it’s just another great way to do content marketing in 2022.

And there are two ways of doing podcasts. You can do a podcast yourself, just like I do the easy SEO and more podcast, or you can interview on other people’s podcasts.

Whichever way you do it though, you want to get a transcript of the podcast and use it.

Of course, if you are being interviewed on someone else’s podcast, you will want to get permission to get a transcript of their podcasts. Ask if either they have a transcript or do it yourself (with permission).

And of course, link to them, because you’ll link to their podcast with your transcript, and their podcast will link to you, so you’ve got that crosslinking going on. Search engines love that kind of thing.

But whether you interview with someone else or you do your own podcast, you still want to make sure to try to find the right keywords to use. And those keywords are the keywords for your target audience.

That’s going to be huge.

I’ll talk more about keywords next week, But I’ve also done episodes specifically on keywords in the past (#44, Using Low-Volume Keywords, and #19, The Stingray and other Long-Tail Keywords are two of them).

But here’s the big thing: Let’s say the internet works 10 times better than it does today, and every video that’s out there actually gets transcribed perfectly by Google or Bing or Yahoo or whoever it might be. And every podcast out there gets transcribed perfectly. When they’re transcribing those podcasts, what are they doing? They’re turning them into text. When you search on your cell phone, mobile phone, whatever you want to call it, and you speak into it and you say, “give me directions to 123, or give me directions to home from here,” or whatever it might be. That phone is transcribing what you say to text.

Everything on the internet gets transcribed to text. The thing is, currently it’s not perfect, so search engines don’t rely on transcriptions. But even when they do use it, they’re transcribing everything to text. So, when you do your podcasts, transcribe them. Each of my podcast is transcribed to my website, and it helps with our search engine rankings. You don’t have to do your own podcast. You can start interviewing on other people’s podcasts if you want, but try to get a transcription of the text of that podcast so that you can use it on your website as well.

I’ll talk to you next week with the number one way to do content marketing in 2022.

Share
0
Dr. Ty
Dr. Ty
Dr. Ty has three degrees in leadership, including a Doctor of Strategic Leadership in Life Coaching. He is the author of three books: Leadership for Introverts: The Power of Quiet Influence, Timeless SEO Secrets that Search Engines Don't Want You To Know About, How To Get Exploding Referrals Through Networking and co-author of the book Special Edition Using Windows 98, an Amazon.com best-seller.

Comments are closed.

portbell-logo

The Port Bell SEO Experience includes Intra-Designs, Kool Web Hosting, Webishops, Leadership for Introverts, Tacoma SEO, Puyallup SEO, and more.


Contact Port Bell SEO

The best way to contact us is by using our contact form here.

Call us:

+1 253-445-5777

Privacy Policy
Sitemap

Contact details

Port Bell, Inc.
Mailing address:
2602 S 38th St., #361,
Tacoma WA 98409

Copyright © 2020 Port Bell, Inc. All rights reserved | Powered by KoolWebHosting
      X
      Don't SWEAT the TECH - Local SEO made easy!
      Click Here!
      Is Your Site SEO Friendly?

      Click here to download the FREE workbook now!

      AND automatically be a part of our month-long prize giveaway in April!