How many times have you searched the internet for an answer on a certain topic? Have you ever noticed that there seems to be 1-3 people that give a lot of answers while most people chime in once then disappear?
Who are you most likely to follow? The people that are continually giving good information, or the people that give advice out of the blue with no past or expertise to back them up?
Your potential customers are the same way.
Whether you sell bubble gum or computer repair services, showing yourself as an expert will get you more visibility and more customers.
And it will do that in more ways than you think.
If you are in business, you have knowledge that most other people don’t have. What can you do to share that knowledge?
Don’t worry, most people won’t take that knowledge and do it themselves, they’d rather hire you. And the people that decide to do it themselves probably aren’t your ideal customer anyway.
Amy Porterfield has made millions by designing digital courses. She has taken that ability and perfected it (as much as one could) until she could probably design a course in her sleep. So, what does she do? She gives a lot of the information away for free.
The more you show that you are an expert, the more likely people will hire you. And you can show your expertise by giving a lot away for free.
I am designing a Local SEO webinar series for entrepreneurs and I am giving away a lot of information. Most of these blog posts are about SEO and internet marketing and they contain useful information that you can use right now.
I’m also creating a 3-webinar series on how to attract more local customers, “Local SEO 101 for Businesses that Don’t (want to) know SEO.” Click here for more information.
So, whether it’s how to create the perfect bubble and annoy your parents at the same time or how to fix your printer jam yourself, you have information that you can give people. Think of what you can do to show that you are an expert in your field, and start developing a way to get that information on the internet.