I know, I know, that’s laughable with what’s going on with all this COVID stuff right now. But planning your marketing is still one of the best things you can do to succeed. It may need to be more of a fluid plan, but make a plan.
As Benjamin Franklin supposedly said (we don’t know for sure that it was him, but it sounds good), “If you fail to plan, you plan to fail.”
What would be your plan if you had to go 100% on the internet tomorrow? And let’s switch it around, what would be your plan if the internet went down tomorrow? Everything else is doing fine, just no internet. Or what if Facebook went down? What would you do? You might be thinking “Facebook will never go down.” But the same was said about Google +, MySpace, Prodigy, America Online… Everything has its day. Plan for the worst and the best and you won’t be surprised.
2. Strategic Web Sites: Is your web site thrown together? How long has it been since you looked at it? I mean, really looked at it, as in, read every word for clarity?
Yes, it can be a pain, but your web site is just as important as your storefront. And, if you don’t have a storefront, then it is the most important piece of marketing you have. Go to the front page of your web site and look at the very first thing people see. Is it a big stock image? Is it a bunch of crammed words that people may not read? Sorry, I’m just being real.
The very first thing people should see when coming to your web site is how you can help them. Go to portbell.com. You will see two things right away: What we do for our customers (get them to the top of the search engines) and a video on What is SEO? – the biggest question we get asked.
And since you are there, Click on the Local SEO 101 link to find out when I will be having my “Local SEO 101 for Businesses that Don’t Want to Know SEO” course. It will be a 3-video course coming the beginning of 2021 for businesses that want to do SEO on their own, but don’t know how to get started.
Hey, be sure to comment on what you thought of this, I want to know. Like and share it if it was helpful.
Next week I’ll be talking about battling fatigue as a small business owner.