I’m Dr. Ty Belknap with Port Bell SEO. Last week I talked about local SEO tips for your web site, and I got some great comments back. Thanks to those who took the time to write, I really appreciate it!
I landed a large client when I was just starting out. They weren’t the only client I had, but the income that one client generated for me was more than all my other clients combined. So, I did what any smart business owner would do: I dedicated a lot of time to that client.
You know, as a small business owner, that creating lasting relationships is very important. But relying on one client for most of your work can be very risky, as I found out myself. An economic downturn some time ago affected that client a lot, and they eventually went out of business.
But luckily I was able to scramble and get more smaller clients to fill that gap.
COVID-19 has taught this hard lesson to some friends of mine as well. One particular friend specializes in helping small retail businesses. But when most small retail stores were forced to close their doors in April of 2020, that person lost over 90% of their business overnight. It’s almost a nightmare thinking of something like that, isn’t it?
Do you work specifically with plumbers, real estate agents, or something like that? Building a reputation in a niche industry is pretty darn smart, but what happens if that entire industry dries up, or has to close their doors for a certain period of time?
So write down a list and take a good look at it. How diversified are you? If one industry gets hit hard, like the retail industry recently, how would it affect you?
But here’s the big question, the one with a brighter future. What other industries can you work with? And what is the best way to market to those industries?
Oh, have I got a secret for you! Okay, it’s not really a secret, but you can learn to do a lot of online marketing yourself if you want. Click here to get onto the waiting list for my SEO 101 for Businesses That Don’t Know SEO digital course. I’ll keep you updated on when the course starts in January. But I’m also going to be giving you some other stuff between now and then so don’t wait to sign up. (And a special secret for you. We’re going to have a Black Friday deal on the course, but it will only go out to my list so make sure you are on it.) Do it now, unless you’re driving or performing surgery. I understand if you need to wait in that case. But if you have one minute, do it now.
Have a great day!