Now, there’s a lot of entitlement issues going on these days, but I’m here to tell you that this episode has nothing to do with those.
WordPress will automatically put in title tags for you if you don’t manually create your own. But I highly recommend not to use the automatic tags because they generally put the name of your website at the end, and that is exactly the same on every single page in every single blog post.
Google and Bing don’t like it when the exact same words are used on a bunch of title tags. So, it’s a good thing to create unique title tags for each page and each blog post. Yeah, it takes longer and it’s more work but it’s well worth it as far as SEO goes.
You can actually even use more than that, but Google will only look at up to 120 characters (for now). And by the way, the title tag is when you do a search on Google and you see the bold results, the top line that’s bold in each of the results, that’s the title tag (like the image below)
And then the words you see below that is the description. Now, Google will sometimes change that description, especially if you have an automatic description going on for your website (or if you haven’t put a description at all). But you can put your own description in there and Google will generally take it.
But your title Tags can be up to 120 characters. Google is changing and sometimes you see the 120 characters, sometimes you’ll only see 60. But do 120 characters because Google will index all 120 characters even if you can’t see them.
And the same thing with description tags. Some people will say only use 120 characters for the description tag. But I’m here to say use 240, double it. And again, Google may only show 120 characters but that’s okay, they will still index the whole 240 and sometimes they show the 240. So, use everything you can.
Another thing with WordPress when you first design a page and, more importantly, do a title on the top of the page. That title has a heading reference and generally that heading is an H2. It gets a little techy-nerdy to change that, so you don’t necessarily have to. But when you start typing on the page, you want to have headings and you want to have an H1 through H4. heading series, just like it used to be in newspapers a long time ago, because Google actually gives more weight to an H1 through H4 than it does to the normal text, even bold text.
This is how it goes: Google gives the most weight to H1, your heading one tags. You can put more than 1 H1 on a page but don’t, because you will confuse Google and Google may not use either of them.
Of course, the next most important heading is the H2 and you can do multiple H2 through H4s. I wouldn’t go beyond H4.
H2s through H4s should be titles for different sections. So, whenever you change the idea of what you’re talking about or change the specific subject of it, do an H Tag (the specific tag depends on how big a change you are making. Read this article for more information on how to use specific tags). And of course you can use bold as well. But I would bold keywords because that can help the search engines find the keywords easier.
Now, what about your domain name? People ask me this a lot and mine is a good example. My domain name is PortBell.com. That says absolutely nothing about SEO, online marketing or any of that.
You don’t need a domain name that says that anymore. In fact, google doesn’t use that as much. They still do use it, just not as much.
And I do have domain names that are specifically for keywords. I have Tacomaseo.com to market to the Tacoma, WA area and Google sees it and I’m usually on page one even when I don’t touch it for a while. So it can be worth it. The big thing is, your domain name does not have to be the same as your business name. I’ve got about 15 domain names just for my business but most of them aren’t my business name.
There’s no legal limitations here, you don’t have to worry about that. You don’t have to worry about whether your business name has keywords in it and whether it matches your domain name URL. The title and description tags are very important.
And remember, keep your title tags to 120 characters or less. That’s not words, that’s characters and that does include spaces. So, it’s still not a lot of room. Keep your description tags to 240 characters or less and make each page unique, make each one a little bit different. I wouldn’t even put your website or business name onto each one. You might put your phone number on some of them or some contact information or something like that. But even don’t do that on each page.
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