EMD and SEO just how coordinated are you? And don’t skip this episode just yet. EMD means Exact Match Domain, meaning: Let’s say you’re an architect in San Jose and your domain name is SanJosearchitect.ext.
Chances are no, it’s not: Your domain name is probably your business name. My business name is Port Bell. My domain name is portbell.com, which means I do not have an exact match domain because my domain name isn’t about what I do; it’s about who I am.
In reality, what Google says actually isn’t true; having an exact match domain can help you quite a lot. You see, I have portbell.com, and we’re in Tacoma, Washington. I also have tacomaseo.com. And occasionally tacomaseo.com gets higher in the search engines, then portbell.com does.
Tacomaseo.com is a five page website. PortBell has 20 to 25 pages right now; that’s a lot more information. There’s more content on each page on the Port Bell site than the Tacoma SEO site. The Port Bell site has a blog,the Tacoma SEO site doesn’t have a blog.
What is has is tacomaseo.com. It’s not just about the exact match domain, though. And tacomaseo.com, actually is its own website. And that is a huge part of it. It’s not just about the domain name itself.
One of the top things that they do rank is the domain name. But it’s also whether the domain name matches what’s on the site. So if you have, let’s say Mexicopicklefactory.com as your domain name, and you sell widgets, Google is going to see that disconnect and you’re not going to get very high for pickles or for widgets.
But if you have a Mexicopicklefactory.com and you sell pickles out of Mexico, you’re going to get ranked higher. So it’s not about one specific thing. It’s about coordinating it all, which is why I say how coordinated are you?
Now, I’m going to pick on myself. My main website is just Portbell.com. It’s not Port Bell SEO or anything like that. It’s just Portbell.com. And I talk about SEO all over my website. So the domain name does not match the SEO. The EMD, exact match domain, doesn’t match the SEO.
But that doesn’t matter so much because Google looks at the content. Now the domain name does help. My smaller website does get higher sometimes than my larger website, so it actually does help, as long as the domain name and the website are about the same thing.
If you have, let’s say, a New York Fashion clothing company and the website is NewYorkFashionclothing.com, then chances are they’re going to get higher in the search engines because it’s all coordinated; It’s all about New York Fashion clothing. (and I’m sure there probably is a website that’s called that. I don’t know, I’m just I’m making this up as I go along).
You may want to have your domain name to be your business name, and that’s okay; many companies do. HewlettPackard.com doesn’t sell Hewlett and they don’t sell Packard’s; They sell computers. Apple.com, I don’t think Apple sells apples. amazon.com isn’t in the Amazon.
So it doesn’t have to be exact, but if you’re a small business and you want to get higher for local results, you can make what I call a marketing website that does have an exact match domain, like what I’ve done with Tacomaseo.com. I also have SeattleSEO and a couple others. But the thing is, I don’t just have the domain name. You also have to have a website that is on there specifically for that.
And so coordinate the domain name with a website and even a small marketing domain can sometimes get higher in the search engines than your main site.
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