#10 – Finding and Retaining Profitable Customers

Are you a problem solver? How big are the problems that you solve?

I’m Dr. Ty with Port Bell SEO.

And by the way, if you answered “no” to whether or not you were a problem solver, you need to find a problem so solve like quick.

Because every successful entrepreneur solves problems. And the bigger the problems they solve. the more money they make. CEOs get paid big bucks because they solve big problems.

The problem is, no matter what the problem is, you’re not the only one that can solve it. So, you need to be the best at solving those problems, or you need a unique way of solving them.

A person seeing a chiropractor has a problem, they are in pain. A chiropractor’s job is to adjust their back. But that person may need x-rays and massage therapy also. A problem-solving chiropractor may have all that in-house or have easy access to those things.

Identify your unique selling point. What combination of services makes it easier for customers to work with you rather than someone else? Figure that out and communicate that to your potential customers.

Do you know who your customer (or your ideal group) is? I did a blog post on “Where is Your Group?” Click here to read it now.

Your offer, or main selling point, should attract your IG (ideal group). Those are the people most likely to purchase your services or products. Focus your energy on those people and it will be difficult to go wrong.

And the best way to attract new customers is to talk to your existing and old customers. Ask them for feedback, they will probably be happy to give it to you.

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