If you work hard and smart, you might be able to get your web site to the top of the search engines. But wouldn’t it be better to have 3 of the top 10 spots? How about 5? Design specialized marketing web sites to boost your SEO potential. Have separate web sites for every major city that you service, or every major product category. Fill each site with quality content that is professionally crafted with appropriate keywords and that site will skyrocket to the top. Why have one web site at the top of search engines when you could have all the top spots?