and there is one way to get ahead of the national competition: Local keywords. Keywords are how the search engines index your web site, so using the proper keywords can propel your business.
But using local keywords will put you in front of national competition. For instance, if you type “business coach Tacoma” (without the quotes) in Bing, I have 3 of the top 10 listings (in June, 2018). That is far different from “business coach,” which I don’t even show up. I am happy to be on page one for the 60,000 businesses in the greater Tacoma area, that’s no small market. Local keywords can help your company soar.