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Search Engine Optimization (SEO) is a strange business. It’s full of conjecture, misinformation, and snake oil.

Unfortunately, 80 percent of SEO businesses have no idea what they are doing. So, if you hire an SEO person to do it for you, you have a one in five chance that things will go well. Therefore, you need to understand SEO basics so you can either:

1. Create a search engine–friendly website on your own or

2. Find a company that knows what it’s doing.

And our SEO Cheat Sheet can help you. Get the basics of what to look for when someone is designing your site or doing SEO work so you can be sure that they are doing what they say.

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