When it comes to SEO, even local SEO, there are two things (which are actually one thing, you’ll understand in a minute) that are more important than everything else: Written content and blogs. Now, I say they are actually one thing because most blogs are still written content. Yes, more blogs are being filled up with audio and video posts, but they don’t help you at all (at least, as far as SEO is concerned)
Yes, Google has a CC feature on YouTube, but it does not always do a particularly good job at transcribing. In fact, it does such a poor job that YouTube ignores its own Closed Captioning feature as far as SEO is concerned.
Until they perfect that feature, good quality content will be what the search engines look at first when deciding what web site is going to the top for certain keywords.
I started working with a company recently and the first thing I asked them is the same thing I ask almost every freelance photographer I’ve worked with: Where’s the text?
And the search engines will have no idea you are there if all you have is pictures.
Many of your web pages should be at least 2,000 words long. A 2019 study concluded that the average web page that was #1 in Google was over 2,000 words. That means the front page of your web site should have at least 2,000 words. Yes, that’s a lot. Do you want your site to be found by potential customers?
The search engines love content: Give them what they want.
Find out more of what the search engines want in the book Timeless SEO Secrets.
Even more than web pages full of boring text, the number one thing small businesses can do to get their web sites higher in search engines is to have a blog and keep it updated regularly. This will help a lot with local SEO.
First, make sure the blog is on your web site. Do not put your blog on the app’s site. For instance, you can have a WordPress blog, but don’t put in on the WordPress web site. It will help them more than you. Install your WordPress blog onto your web site.
And write a post at least once a month (once a week may be better). It doesn’t have to be long, just write something about your business. Highlight a new product, share an article you read, or give tips and tricks. People will like it and search engines will eat it up.
Write a long post once every month or three. Search engines are liking longer blog posts, and Google’s 2021 update (they are already warning us about it) is going to look at content even more than before. So, write (or hire someone to write) blog posts that are up to 5,000 words but make them a minimum of 2,000 words.
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