Branding is essential to any business.
The top three things an entrepreneur should know about branding are:
- Be consistent. If you have a logo, put it on everything you do. Your logo should be on your web site, your business cards, brochures, and your underwear. If you don’t dream about your logo when you sleep, it’s not on enough stuff.
- Be consistent. Us the same colors for everything. If your logo is black and red, black and red should be the main colors on your web site, brochure, etc. If that is not the case, start to redesign everything now. As disappointing as that may sound, it will be easier to do it now than later.
- Be consistent. If you have a professionally designed web site, you should have a professionally designed business card. The look and feel of all your marketing materials must be the same. Your branding won’t work if your web site looks fun and child-like while your business card looks like it’s from a professional, 3-piece suit company.
Start your branding with a professionally designed logo. Make sure the colors and look convey how you want your business to be perceived (fun, professional, casual, child-like, etc.). Once you have the logo down, everything else will be easier.