Referral Groups – Yay or Nay
Referral networking groups are vitally important for many small business owners. Ask any group of entrepreneurs where their clients come from, and referrals will always be toward the top of the list. But referrals do not just come from previous clients; they can also come from people who know, trust, and like you. Consistently going to networking meetings, whether they are national organizations or independent, can help you be known by other small business professionals in the area and will help get more referrals. The trick is to refer more people than referrals you receive. Be a benefit to the other people in the group. Of course, this means that you need to be able to trust them as well.
What do you think of referral groups? Leave a comment, I’d like to hear from you!
Introverts, learn more about networking with referral groups in the book Leadership for Introverts.