The best thing any company can do for keyword research is to ask existing clients. Ask your current customers what they would (or did) type in to find your products or services. That way you are getting the best keywords straight from your target market. And these people already trust you because they have already purchased from you. Don’t be afraid to ask for their help.
And do some research once you have those keywords. Click here to go to our keyword research tool to find out how popular it is and whether your competition is using it.